On November 21, the Creative Coast hosted a packed room of TechSAV enthusiasts as Lucas Renfroe shared his thoughts on how to grow your business through digital marketing. Along with his partners, the SEO ninjas at First Page presented tips for building your online reputation and getting your business ranked #1.
Google has taken the driver’s seat when it comes to online search traffic with a lead so far ahead that one has to ask, “If your company does not appear in a Google search, does it really exist?” To help understand Google’s algorithm for ranking search results, Lucas suggests considering the following:
As far as what we can expect in 2020, Lucas’ best advice includes “find a void in your industry and fill it”. He predicts that voice-assisted search queries will continue to grow resulting in the need to create content that is optimized for position zero.
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